Overview
An independent restaurant had a great kitchen and no web presence. OpenServe built a site the owner controls — with direct ordering and a local SEO foundation — that turned walk-in dependence into a direct revenue channel.
The Challenge
The owner had a great kitchen and zero web presence. Walk-ins were drying up, and third-party delivery apps were eating margin without sending repeat customers back to the restaurant.
Goals
- Give the restaurant a web presence it owns.
- Enable direct online ordering without 30% app commissions.
- Get found for local "near me" searches.
- Build a channel for repeat business.
Our Approach
A website they own
Online menu, photo gallery, and direct ordering — no delivery middleman taking 30% of every order.
Local SEO foundation
Schema, structured location data, and content pages so the restaurant shows up for "near me" searches in its neighborhood.
Customer engagement loop
Email capture at checkout feeds a light-touch monthly newsletter the owner runs — turning one-time orders into repeat visits.
Results
- First-page local rankings within 8 weeks for the target neighborhood.
- Direct online orders now account for ~40% of takeaway revenue — money that previously paid app commissions.
- 0% commission on those direct orders.
Owning the channel changed the economics: every direct order keeps the margin a delivery app would have taken.
What's Next
The foundation supports loyalty features, events, and expanded content to keep growing direct, repeat business.
